‘BEASTS!’ was a self-initiated project for Frontier Development. A fictional game of world management and virtual pet game for iOS. Where a player can alter a world populated by fantasy creatures ranging from the enchanting to the menacing.
I wanted to create a logo that reflected the fantasy creature aspect of the product and appeal to the family audience. Working on sketches that incorporated colours and animal skin textures within the logo. Deciding to keep the font simple rather than adding more details was a tough decision as I was really keen to add elements such as a tail and ears to the font style, but this ended up being too busy with the animal textures. Overall, I wanted to represent a zoo-like nature of the game within the logo style without going overboard on its style, I feel this was a good compromise.
The aim of this project was to show how branding and a coherent colour palette along with the UI design work together to give the best feel for the game.
Please Note: The concept artwork for the creatures and the background are taken from in-game screenshots and artist concepts owned by Frontier Development.