Action Play & Leisure produce and install playground equipment across the UK. A brand design was required that reflects fun and friendly of playground equipment, along with a professional company image. This logo and overall brand design have been rolled out to its stationary, website, clothing, vehicles, catalogue and marketing material. Using a colourful and playful colour scheme used with the equipment, connecting together to form a complete icon, which is how the playground equipment is designed to give the most enjoyment to children.
It has seen an increase their profile across the UK and also helped increase their projected sales targets.